Like b-blogs (that's business blogs) and social networking profiles, sites such as Twitter offer businesses a new way to market products, promote sales and boost revenue if you tweet right, that is.
Microblogging a type of social media Web service that has grown in popularity over the past year lets you publish short message updates to a blog or microblog service. On some social networking sites, these short updates are called microposts (or status updates on Facebook). On Twitter they are called tweets and can be up to 140 characters in length.
In this Ecommerce-Guide.com How-To we'll show you exactly how easy it is to set-up a Twitter account. Tomorrow, we talk to B.L. Ochman blogger, social media strategy consultant to Fortune 500 companies to get tips on how to make Twitter-based marketing a successful endeavor.
TIP: Twitter and similar Web sites have a language of its own. Check out the Ecommerce-Guide Social Media Glossary for help deciphering the lingo.
Getting Started: Ready, Set, Tweet!
Obviously the first step for many will be to get online and create a Twitter account something that will take you less than five minutes to do.
You log on to Twitter.com, and sign up as a new user by creating a username and password. For a business you can choose a person 'higher up' in the company that people would be interested in following, or if you plan to use Twitter to promote your site content or online deals, then you should use your company name for your Twitter account.
|Step 1: Set up your Twitter page.|
Once signed in you will see four navigation options that you will want to be familiar with.
- Home is your home page where you see what the people you follow are twittering about and this is where you send out your own tweets. Your
- Profile shows how your Twitter page looks as others see it, and this shows the tweets you have posted.
- Find People is just that use it to find interesting people to follow on Twitter.
- Settings. Here you can change your account settings, add a small bio, hyperlink to your own site, and also change your profile background image and profile picture.
For a business, it is best to use a company or product picture that people will be familiar with already. You will also access mobile device settings and turn twitter notifications on or off from the Settings page.
With your account activated and customized, you can start following people sending tweets messages up to 140 characters from your home page. To gain a following of users to read your messages, be sure to include your Twitter link on your Web site, blog, and in your e-mail newsletters.
Make a Commitment
One of the worst things a business can do is embrace their consumers in social media then leave them hanging. When you decide to start using Twitter for business, be sure you are ready to make a long-term commitment. Start by telling your customers and brand followers that you are on Twitter. Be transparent and friendly when you address concerns and public tweets made to you. Tweet messages that will encourage a direct response and comments from those following you.
Update your Twitter status every day and make sure you throw out those special links and deals to your Twitter followingâkeep on giving your followers a reason to stay connected to you and reading your daily updates.Tomorrow, B.L. Ochman blogger and social media strategy consultant to Fortune 500 companies offers more Twitter marketing tips.
Vangie Beal is a veteran online seller, frequent contributor to ECommerce-Guide.com. She is also managing editor of Webopedia.com. You can tweet with her online @AuroraGG.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
Mobility & Cloud are Changing the Face of Visual Communications On-Demand Webcast Thanks to mobility, visual communications tools are becoming increasingly pervasive, with high user-expectations. Cloud options...
A New Definition of Workforce Management The complex service operations businesses deal with today demand a broader view of workforce management: a new one that fully embraces the concepts...
Your Data Under Siege: Guard the Gaps with Patch Management Are you guarding the cybersecurity gaps with patch management? How often do your employees select "install" when they get a notification pop-up...
Mt. Washington Pediatric Hospital - Protecting Children's Privacy with Zix Mt. Washington Pediatric Hospital has always been committed to guarding the privacy and personal health information of their patients. They worked...