Social Networking: 5 Tips to Build a Better Business
When it comes to building online communities and interacting with customers, social networks can be a big help especially for small businesses that cant afford to launch their own private online communities.
Communispace Corporation, an online-communities marketing technology and services firm, believes that online communities can help companies connect with their customers, capture marketing insights, and also build brand advocates within the community.
Before jumping on a social network to interact with your customers and clients, consider the following best-practice advice from Debi Kleiman, vice president of product marketing at Communispace. These tips will help you build a better, smarter relationship in the socialsphere.
Tip #1: Go where your customers congregate
Some businesses simply start a profile on a popular social networking site and hope customers will find them there. Kleiman says that a smarter way to get started is to find out where your customers already are.
It is smarter to join people where they already congregate. These customers have already formed the social glue that holds online relationships together, so you dont have to create a new space, says Kleiman.
For example, if you are a travel agent, start communicating and participating in the social spaces where those interested in travel already gather online. Start out by being a good resource offer advice and talk without a sales pitch.
Remember, there is no single best social networking tool that will fit all businesses and marketers. The goal, Kleiman says, is to start participating where your customers already gather and then build towards the larger goal of being the resource and forging relationships.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
Putting Mobile First: Best Practices of Mobile Technology Leaders Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the...
Guide for Increasing Utilization of Video Collaboration This white paper outlines five easy steps to create awareness, increase utilization and expedite adoption of video collaboration across your...
DDoS Response Playbook This handbook provides you with a practical guide for planning and executing a DDoS response plan. It outlines pragmatic steps and best practices...
Multifactor Authentication The classic username+password authentication to an account is only as secure as the security and complexity of the password. Globalscape EFT...