Social Networking: 5 Tips to Build a Better Business
When it comes to building online communities and interacting with customers, social networks can be a big help especially for small businesses that cant afford to launch their own private online communities.
Communispace Corporation, an online-communities marketing technology and services firm, believes that online communities can help companies connect with their customers, capture marketing insights, and also build brand advocates within the community.
Before jumping on a social network to interact with your customers and clients, consider the following best-practice advice from Debi Kleiman, vice president of product marketing at Communispace. These tips will help you build a better, smarter relationship in the socialsphere.
Tip #1: Go where your customers congregate
Some businesses simply start a profile on a popular social networking site and hope customers will find them there. Kleiman says that a smarter way to get started is to find out where your customers already are.
It is smarter to join people where they already congregate. These customers have already formed the social glue that holds online relationships together, so you dont have to create a new space, says Kleiman.
For example, if you are a travel agent, start communicating and participating in the social spaces where those interested in travel already gather online. Start out by being a good resource offer advice and talk without a sales pitch.
Remember, there is no single best social networking tool that will fit all businesses and marketers. The goal, Kleiman says, is to start participating where your customers already gather and then build towards the larger goal of being the resource and forging relationships.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
Avoid the Sales/IT Collision Scenario: Using Apps for Better Collaboration What's great for sales productivity isn't always good for IT. Nearly 56% of sales teams agree that slow connections are one of the biggest issues...
What Are Your VoIP Options? The versatility of VoIP has made it the leading choice for companies seeking an updated phone system that enables them to do more for less. Coming...
Creating the Best-of-Breed DDI Solution in a Microsoft Environment Active Directory can manage Microsoft tools; but core network services require best-in-class DNS and DHCP management utilities. Learn how Infoblox...
See What Security, Reliability and Efficiency Look Like Monday, September 8, 2014 1:00 PM EDT When it comes to IT infrastructure, you can't afford to take chances. The new System x servers with...