Social Networking: 5 Tips to Build a Better Business
When it comes to building online communities and interacting with customers, social networks can be a big help especially for small businesses that cant afford to launch their own private online communities.
Communispace Corporation, an online-communities marketing technology and services firm, believes that online communities can help companies connect with their customers, capture marketing insights, and also build brand advocates within the community.
Before jumping on a social network to interact with your customers and clients, consider the following best-practice advice from Debi Kleiman, vice president of product marketing at Communispace. These tips will help you build a better, smarter relationship in the socialsphere.
Tip #1: Go where your customers congregate
Some businesses simply start a profile on a popular social networking site and hope customers will find them there. Kleiman says that a smarter way to get started is to find out where your customers already are.
It is smarter to join people where they already congregate. These customers have already formed the social glue that holds online relationships together, so you dont have to create a new space, says Kleiman.
For example, if you are a travel agent, start communicating and participating in the social spaces where those interested in travel already gather online. Start out by being a good resource offer advice and talk without a sales pitch.
Remember, there is no single best social networking tool that will fit all businesses and marketers. The goal, Kleiman says, is to start participating where your customers already gather and then build towards the larger goal of being the resource and forging relationships.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
The New Business Case for Video Conferencing: 7 Real-World Benefits Beyond Cost-Savings Organizations today are using video conferencing and collaboration in many ways that were not imaginable just a few years ago. These...
The Pitfalls of TCPA and Its Impact on Your Business: Up-Selling, Telemarketing & Collections Time/Date: April 29, 2014 @ 11:30 a.m. EDT / 16:30 BST The Telephone Consumer Protection Act (TCPA) of 1991 was intended to curb telemarketing...
Eliminating Admin Rights — Learn From Your Peers via Actual Use Cases Live Event Date: April 24, 2014 @ 2:00 p.m. ET / 11:00 a.m. PT Certain Windows applications and desktop functions require local administrative...
Three Important Reasons for Privileged Access Management In this report Enterprise Management Associates (EMA) analysts explore the ways in which gaining visibility and control over high-privilege access...