Google Invests in Mobile Search

Google's recent acquisition of Plink signals the company's growing interest in all things mobile. Is visual search a trend for ecommerce owners to watch?

You run an ecommerce site so why should you care about mobile search? It's a huge trend that keeps getting bigger -- as Google's recent purchase of Plink, a company that specializes in visual search technology for mobile devices, demonstrates.

With millions of people using mobile devices to search for and access all kinds of information -- including the best products and deals on the Web -- every etailer needs to understand mobile trends and how they shape the future of small business ecommerce. EnterpriseMobileToday has the details on Google's latest acquisition.

Google continues to open its wallet in a bid to acquire startups specializing in niche technologies as it looks to tune up its offerings outside its core Web search business with new mobile and video features.

The latest acquisition is Plink, a four-month-old U.K. startup focused on visual search technology for mobile devices. The purchase of Plink marks Google's (NASDAQ: GOOG) sixth acquisition of the year, and the second in April.

Read the complete Google Mobile Search article

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