Survey: Online Consumers Prefer 'Social' Sign-in
Three out of four consumers who use social networking sites say they would rather leave a site that requires that they register in order to access that site than comply, according to a recent survey.
What's more, 76 percent of consumers said they have purposely given inaccurate or incomplete information when required to register for a site, and 45 percent have left a website rather than reset passwords or answer security questions when they have forgotten their login information.
In addition, two-thirds of those polled want sites they visit to support "social sign-in" (SSI), using a single sign-on technology like Microsoft Live ID or Facebook to let consumers use their SSI, to automatically log them into sites.
The upshot is that consumers are put off by the "traditional" online registration process, and will readily shift to something else that has a system that makes the process simpler, Blue Research said.
"The findings of the survey clearly show that consumers are frustrated with the traditional online registration process and will favor brands that make it easy for them to be recognized," Paul Abel, managing partner at Blue Research, said in a statement.
"The rapid growth of social media has dramatically impacted consumers' expectations of websites, and this shift in behavior can mean measurable benefits for businesses prepared to capitalize on the trend," Abel added.
Indeed, consumers are more likely to return to a site that automatically recognizes them -- by 55 percent to 20 percent -- the survey found. Additionally, and more importantly for e-tailers, 48 percent said that they are more likely to spend money with a site that automatically recognizes them, as opposed to 25 percent who said they would not be swayed.
Speaking of the social Web, Janrain's products include a user management platform for the social web, social login, and single sign-on solutions, according to statements on the Portland, Ore. company's site.
The complete survey report is available online.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
The Rising Financial Impact of Customer Service The role of customer service is one that's valued and well understood by many organizations. However, making the leap form correlating customer...
Improve Patient Engagement and Profitability: Embrace Consumerism and New Technology Date: Tuesday, November 11, 2014 Time: 11:30 AM Eastern Standard Time Duration: 1 hour, 30 minutes Legislation isn't the only thing triggering...
5 Tips to Secure Small Business Backdoors in the Enterprise Supply Chain As business becomes more connected and as data moves further outside the organizational walls, enterprises need look at weaknesses in the security...
IT Can Be Done: How to Protect Enterprise Data Yet Enable Secure Access for End Users On-Demand Let's face it. Today's enterprise IT is faced with new challenges due to the proliferation of personal devices in the workplace and the...