Web Shop Design: Plugging into Photoshop
[July 22, 2008] Our design doyenne Helen Bradley shows how to add instant functionality to Photoshop with free plug-ins that let you edit product shots and add aesthetic elements.
Google Trends Reveals Which Trends are Hot (or Not)
[July 18, 2008] If you want to know which trends and products are growing more popular and which are sinking toward jump the shark status, look at Google Trends.
eBiz News: Why Long Tail Marketing Comes Up Short
[July 7, 2008] The summer heat brings Avail's marketing suite, RedRoller's new shipping service and upgrades to Volusion's platform and Register.com's hosting plans. Plus, a sizzling new study debunks the 'long tail' theory of niche marketing.
Review: SearchFit Combines Storefront with SEO
[June 30, 2008] What if your shopping cart and e-commerce system could improve your firm's placement on search engines and attract and forward customers to your store? That's the idea behind SearchFit, which covers online catalog basics and lots more.
Review: WordTracker is the Key to SEO
[June 3, 2008] WordTracker helps you identify effective keywords and study the competition so you can optimize your site for search engines.
Storefront Service IRUN Integrates with eBay
[May 14, 2008] Merchants who want to run their own Web shop in addition to selling on eBay should take a look at IRUN, a full-featured hosted Web site builder.
iStorez Ties E-Mail Marketing to Social Shopping
[April 8, 2008] This new company pulls products from your e-mail marketing campaigns and puts them into customized storefronts showcased at its shopping portal.
Facebook-for-Profit Apps Echo with Sound of Silence
[April 2, 2008] Remember all those hyped e-commerce apps for Facebook? We do, but it seems no one else does. Will these take off or continue to falter? Read what our Facebook afficianado says about social networking and selling.
Setting Up Shop: A Checklist for New E-tailers
[March 20, 2008] What every prospective e-commerce business owner needs to think about before selling online, including
tips and advice from experts who have been there and done that.
Targeted E-Mail Marketing with CampaignerPro
[March 18, 2008] Case Study: CampaignerPro offers dynamic personalization for e-mail marketing in 2.0 Workflows and boosts click-throughs.
Review: AmeriCommerce Is Superpower Storefront
[February 21, 2008] AmeriCommerce offers reliable hosting, first-rate shopping cart software and detailed management tools that let you oversee the entire process of online sales.
Review: Hoobly Ad Site as eBay Alternative
[February 13, 2008] Check out this online classified site if you're looking for other venues besides eBay for selling your stuff.
Trend: E-tailing Group Explains Experiential Shopping
[February 7, 2008] E-tailers are increasingly using rich media, reviews, guides and suggested products to jumpstart sales, according to a study that also provides tips for getting started if you haven't already.