As the rest of the title indicates, Skip McGrath wrote the book to be a Tactical Guide to Becoming a Millionaire Power Seller. It also offers great tips for eBayers who may not have such lofty goals.
Book Reviews Section Index
Kevin Boyd follows up his last eBay epic with another aimed at solving any and every problem for buyers and sellers. Does he deliver?
Kevin W. Boyd's latest eBay how-to book aimed at helping established sellers prevail in tough times.
This tome on successfully running an eBay business is a great resource for new sellers.
Michael Miller, author of "YouTube for Business: Online Video Marketing for Any Business," offers tips on how to take advantage of free advertising to millions of viewers.
Our veteran eBay seller reviews Marsha Collier's latest tome on how to start and operate a successful eBay business.
Halloween is coming, so we've got a treat for you: 10 eBay business tips excerpted from the book "Tricks of the eBay Masters."
This five-pound multimedia package is packed with tips for making money on eBay. Though best suited for novice auctioneers, seasoned sellers will find useful resources, too.
If you're looking to enter the eBay fray or you need to re-evaluate your game plan this book by a pair of experts deserves a spot on your summer reading list.
A comprehensive guide to the inner workings of Google that provides information you can use to optimize your site.
Reading 'Starting an Online Business All-In-One Desk Reference for Dummies' will make you one smart e-tailer.
Actinic's "Over 120 Top Tips for Running an Ecommerce Web Site" is a handy guide for both novice and veteran e-commerce entrepreneurs.
Attracting people to your Web site through optimized content or sponsored links is just the first step in an effective search marketing campaign, according to a new book by marketing gurus Bryan an...
Online businesses can always learn a thing or two from Seth Godin. His latest tome urges marketers to switch emphasis from focusing on ads to their product, itself.
Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach with more than a little elbow grease.
If you knew what the hottest upcoming trends were going to be, wouldn't you refocus your business efforts accordingly? In Trendscape 2004, Michael Tchong offers up the must-know results of his annu...
By revealing the methods successful rock bands have used for decades to build up their fan base, a new book offers lessons on how small businesses can improve customer loyalty.
'Brand Aid' tackles the daunting task of making the complicated issue of branding accessible. Unfortunately, the attempt is as poorly organized as it is sound and timely.
In his book, Body of Truth, psychologist and marketer Dan Hill offers guidelines for creating emotional connections with consumers in order to help businesses tap into consumers' real needs and wants.
Seth Godin says marketing is suffering from a dearth of good ideas. Equating the bulk of current product marketing with endless herds of ordinary cattle, Godin believes what the world needs now is ...
Purporting to give the layman a peek at the cloistered world of marketing, Patrick Forsyth's Marketing Stripped Bare is yet another 'tell all' tale that turns out to be more gossipy than useful.
From the robber barons of the 1880s to the insider trading scandals of the 1980s, American industry is strewn with tales of perfidy few could have imagined. Until the next outrage comes along, tha...
While those seeking day-to-day marketing advice will likely be disappointed by Dragon Spirit, anyone hoping for a giant larding needle of motivation couldn't do better than to read this slim volume.
Reject everything you think you know about marketing and dare to imagine something different.
While it may seem absurdly obvious that online advertising is not the same as traditional marketing, it's astonishing how many marketers fail to grasp this simple truth. Rob Graham's new book is a ...
Nemertes Customer Loyalty Report This must-read report features independent research conducted by Nemertes in the spring of 2014. A demanding group of 500 IT professionals were...
Putting Mobile First: Best Practices of Mobile Technology Leaders Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the...
Protecting Against Today's Blended and Advanced Persistent Threats Today's attacks are more sophisticated and persistence than ever before, and mobility has increased opportunities for cybercrime. Due to constant...
Building a Layered Defense Against Data Breaches On-demand Event Event Date: December 16, 2014 According to the Privacy Rights Clearinghouse, over 224 publicly-disclosed data breaches have...