Advertising and Marketing Section Index

How to Boost Sales by Marketing to Different Personality Types
The Quant Method offers e-business owners a new way to build trust and break down a consumer's resistance to buy.
Social Media Marketing: Twitter Tips in 140 Characters or Less
10 ecommerce marketing tips that will encourage customers to follow your business and connect with you on Twitter.
Facebook Offers: Coming Soon to Business Pages
If you have a local Facebook Business Page you'll soon have a new tool to add to your social media marketing arsenal. The new "Offers" service, announced by Facebook last month, is expected to roll...
How to Sync Facebook, Twitter and LinkedIn Social Activity
Using Facebook, Twitter and LinkedIn to grow your ecommerce business can be a time drain. These social apps will help you link social profiles to share content – and save time.
Manta Offers New Tools to Socially Connect Small Businesses
New recommendation features help Manta's 89 million small business owner members establish more credibility with customers and new prospects.
Free QR Code Generators for Ecommerce Business Owners
Smartphones and tablets are boosting the popularity of these small 2D barcodes. Here are 5 free online services to create your own QR Codes for ecommerce marketing.
Measure the Value of Social Activity With PowerReviews ESS
A new suite of tools from PowerReviews helps online retailers put a dollar figure on Facebook Likes while rewarding customer engagement and content generation.
Have Fun with Facebook Marketing Campaigns
We show you how to customize big-brand Facebook marketing campaigns to fit a small business ecommerce budget.
Free Customer-tracking App Shows Live Web Shop Customer Data
The new Lexity Live app helps even the smallest of online retail shop owners learn more about customers as they browse your online store.
5 Facebook Welcome Page Apps for Business Pages
Tired of a boring Facebook Business page? These Facebook apps will help you create unique Facebook Welcome Pages and custom tabs in minutes.
12 Social Media Marketing Platforms for Ecommerce Marketers
A dozen options to help small business ecommerce site owners integrate social media marketing with other marketing channels.
10 Apps to Monetize an Ecommerce Facebook Business Page
A look at 10 Facebook ecommerce apps that can help you monetize your Facebook Page and communicate better with customers on this popular social networking site.
A Hassle-Free Return Policy is the Best Policy for Online Merchants
Tips to create a return policy that will provide a good customer experience without losing your small business Web shop profits.
Constant Contact Helps SMBs Manage Social Media Marketing
Small business owners can drive social word-of-mouth with new a product called Social Campaigns.
Email Marketing: Industry Research and Trends Reports
25 email marketing facts, industry predictions and best practice advice to help small business ecommerce site owners cash in on email marketing trends.
Social Media Marketing & Research Reports for SMBs
21 social media research reports, industry forecasts and expert guides to help small business ecommerce site owners to better understand the world of social commerce and marketing.
Holiday 2011 Trends: Are you Ready for Free Shipping Day?
Free Shipping Day helps merchants promote free shipping offers for holiday shoppers.
7 Tips to Manage Customer Service on Facebook
Using Facebook as a customer service tool? These tips and tools will help you provide the best customer service.
2011 Holiday Shopping Research and Trends
Highlights from 29 research reports, industry predictions and expert ecommerce guides to help you get ready for this year’s online holiday shopping season.
Tips for Successful Mobile Text Message Marketing
With more than 82 million smartphone users in the U.S. it’s easy to see why mobile marketing is appealing to ecommerce business owners. We tell you how to get started with SMS (text messaging...
Mobile Commerce Research for Online Retailers
We showcase the highlights from 27 research reports to help you plan your mobile commerce strategy.
Mobile Commerce: iPad and Tablet Shoppers Buy More
Research shows a large increase in ecommerce website traffic from smartphones, but the conversion rate is much higher on iPads and tablets. Is your ecommerce website optimized to cash in on that t...
Loyalty Programs Reward Sales and Social Contributions
PunchTab lets you reward customers for more than just dollars spent at the checkout page. Plus, it’s free.
5 Social Media Tools to Track Ecommerce Marketing Efforts
Are you connecting with customers? This list of five social media tools for Facebook and Twitter will help you see the results of your social media marketing efforts.
Review: Campaigner's Smart Email Builder
Campaigner’s Smart Email Builder tool helps you create pleasing and professional email -- design and HTML skills not required.

Free Resources

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    Security Technologies for Mobile and BYOD With mobile malware growing in volume and sophistication, companies need to ensure that the use of mobile devices and BYOD doesn't compromise the...
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