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You are in: ECommerce-Guide > Solutions > Advertising and Marketing

ECommerce-Guide Essentials
eBiz FAQ
Everything you need to know to start your own successful e-business.

Selling on eBay
How to make money in the online marketplace.

PayPal Payments and More
What's new in secure payments for your online store.

Shopping Cart Software
Solutions to close, process and track your online sales.

ecommerce-guide solutions

E-Commerce Cyber Monday Marketing Care Package
[November 20, 2008] Get ready for Cyber Monday with our care package for e-commerce businesses that includes marketing tips, eBay specific strategies and resources for ensuring maximum site performance and optimal customer service.

eBiz Briefs: Geo-Targeting Online Ad Campaigns
[November 14, 2008] A recent study says that online bargain hunting through social networking sites is increasing, and reports recommend geo-targeting pay-per-click campaigns to maximize sales. Plus, what's making headlines in Web hosting news.

Tips and Tools for Thanksgiving-Themed E-Store Decor
[November 11, 2008] Dressing up your e-commerce store and promotions with autumn and Thanksgiving accents doesn't take a redesign. Our tips and free tools will help you — and your online store — get in the holiday spririt.

Five Timely Tips for Holiday E-Mail Marketing
[November 10, 2008] Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it's time to grow your list, build loyalty and capture new subscribers. We show you how.

Eight Free Tools for Tuning Up Online Ad Campaigns
[November 6, 2008] We highlight features of eight free tools that help e-tailers optimize their pay-per-click campaigns.

Incorporating Site Optimization into Your Redesign
[November 4, 2008] Redesigning your online store is certainly about aesethetics, but it's equally important to make site optimization part of the process. CoffeeCakes.com increased traffic and revenues in just a few weeks with an SEO design refresh — and you can too.

eBiz Briefs: Selling Overseas, Digital Media Management
[October 31, 2008] New e-commerce services make it easier to go global and cash in on photos and music, plus we have click fraud stats for Q3. And, our pick for most creative online coupon: "The Alcoholic Bailout Package." Cheers.

Google Analytics Upgrade: Detailed Reports, AdSense Support
[October 28, 2008] Online sellers can ring in 2009 with more ROI by using new enterprise-level features aimed at providing more detailed reports. Plus, you get AdSense integration.

YouTube 'Analytics' Boosts Video Marketing Results
[October 27, 2008] New tools for YouTube that perform analytics functions give small Web shop owners information they need to target their online video marketing.

Nineteen Online Marketing Steps for (Almost) Instant Success
[October 23, 2008] If you missed Shop.org's Vegas summit, we highlight 19 tactics e-tailers can employ now for a high-rolling fourth-quarter. We cover natural search optimization, user-generated content, shopping site feeds and more.

EBay Competitor Launches Storefronts, Affiliate Plans
[October 22, 2008] Wigix, an eBay alternative that provides a price-matching method for buying and selling goods online, today announced new storefronts and affiliate plans.

Find Holiday Profits with Revamped Google Product Search
[October 20, 2008] Two e-tailers say Google's re-branded, free comparison shopping engine will make sales surge. We offer five tips for using Product Search for a prosperous holiday season.

October Holiday E-Mail Marketing: Segment, Don't Blast
[October 16, 2008] Our e-mail marketing expert offers five time-sensitive tips for e-tailers who want to have a merry holiday selling season.

YouTube: Eight Ways to Market Your Small Business
[October 10, 2008] Michael Miller, author of "YouTube for Business: Online Video Marketing for Any Business," offers tips on how to take advantage of free advertising to millions of viewers.

Yahoo Rolls Out Web Analytics
[October 9, 2008] Yahoo begins introducing its comprehensive analytics service, which provides real-time tracking of customer behavior.

Seller Profile: Auctionwally on Breaking Up with eBay
[October 7, 2008] Longtime antique and collectibles online auctioneer Walt Kolenda offers tips for expanding beyond eBay.

SEO Tips: Courting Google with Your Content
[September 30, 2008] Google reorganized its submission tools to make it easier for you to share your content. We provide an overview of the updates that will benefit e-tailers.

eBiz Briefs: Mom E-Mail Marketing
[September 26, 2008] E-mail marketing tips for tapping into the powerful buying demographic of mothers.

Blogging for your E-Business
[September 26, 2008] Paul Thewlis looks at issues surrounding content creation, and discusses some techniques and methods to help you produce the best content you can.

ExactTarget Launches Dynamic E-Mail Coupons
[September 25, 2008] Web shop owners using the real-time coupons can target specific subscribers or specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

eBay Alternative Action: Resources, Launches, Updates
[September 24, 2008] This week we discuss what the phrase 'eBay Alternatives' encompasses and highlight the latest news and launches from the constantly growing alternative space.

Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.

Web Analytics Primer: Five Metrics Demystified
[September 18, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.

If You Can’t Beat Amazon, Maybe You Should Join It
[September 15, 2008] Why and how e-commerce businesses of all sizes are using Amazon.com to increase their Web exposure and sales.

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