FTC Concerns over Social Media Privacy Linger
[March 18, 2010] Commission officials say current policies don't work, but have not yet said what actions they will take to protect the public's online privacy.
Ecommerce Marketing Tips: Writing Better Copy
[March 15, 2010] Check out handy marketing tips on the latest Web TV episode of 'Help! My Business Sucks.' This week's topics: copywriting, improving productivity and customer research.
Mobilize Your Ecommerce Web Site
[March 12, 2010] The most important mobile marketing tool you can have is an ecommerce site that's optimized for mobile devices. Why risk losing out on potentially thousands of mobile customers and sales?
Tame Web Marketing with Social Media Management
[March 11, 2010] Social networking sites make up a large part of ecommerce marketing, but with so many outlets it's easy to become overwhelmed. Social media management tools can help.
E-commerce Content: Be Ready for Any Holiday
[March 10, 2010] Investing a little time now in your holiday e-commerce content can attract visitors to your Web shop all year long.
Ecommerce Design: Save Money on Stock Photos
[March 8, 2010] Andrew Lock's latest webisode features a new photo site could save you a bundle, affordable services to help you transfer and store large files and restaurant chain's marketing tip that you can apply to your e-tail biz.
A Guide to Small Business Marketing
[March 5, 2010] In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
Marketing Tools: Set Up An Ecommerce Blog
[March 4, 2010] Blogging is a great way to drive traffic to your site, and we've found a great Web resource to set up a professional blog for you. Plus, an emarketing site to help you get interviewed on TV and radio.
The Positive Side of Negative Product Reviews
[March 3, 2010] From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Google Takes a Picnik
[March 2, 2010] Google adds the online photo editor to its application stable, which is good news for ecommerce shops looking for more easy ways to prep product images.
Ecommerce Design: 5 Common Mistakes
[February 26, 2010] Helen Bradley looks at — and shows you how to avoid — five small business Web design mistakes that are guaranteed to turn customers away.
Ecommerce Marketing: How to Make Web Forms for Free
[February 25, 2010] Check out this free service that lets you build Web forms for your small business ecommerce site. Plus, how you use Google Alerts and a streaming audio tool.
E-commerce Content: Writing Product Descriptions
[February 24, 2010] From writing an original product description to adding call-to-action statements, we offer tips on how to write e-commerce content that attracts both search engines and human shoppers.
How to Make an E-mail Newsletter in Publisher
[February 23, 2010] Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
Web Marketing Tips: Tracking Direct Mailings
[February 19, 2010] Andrew Lock shows how to use the Web to track your snail-mail marketing campaigns. Plus, a tool for pricing real estate and why an old-as-dirt advertising tactic is so successful.
Don’t Bail on Your Business Blog
[February 18, 2010] Recent studies may have you thinking that it’s time to give up the blog and focus on Twitter or Facebook. But don’t be rash. Search engine optimization is a major benefit of keeping a business blog.
Need an eBay Alternative? Try This List.
[February 17, 2010] Our alternative to eBay guide offers details on 14 online marketplaces — most designed for casual and part-time sellers.
Gmail Upgrades to Social Networking
[February 11, 2010] Gmail hopes to tame social networking with Buzz, a new feature that the company claims gives you more control and security over tweets and real-time feeds.
Yahoo Led the Pack in Display Ads in 2009
[February 9, 2010] Online metrics firm comScore recaps the past year in digital advertising and social networking, finding Yahoo had a banner year with banner ads, while Facebook consolidated its lead in the social space.
Super Bowl Ads' Best and Worst Online Performances
[February 9, 2010] Web analysis firm Gomez ranks the big Super Bowl advertisers' post-game performance. The winner may be a sweet surprise, but GoDaddy and Hyundai can't be too happy.
Facebook Redesigns Site —Again — Nears 400M Mark
[February 8, 2010] Another new look in an attempt to simplify the design, and at close to 400 million strong, an ever-growing marketing opportunity for e-tailers.
Lights, Camera, Sales: The Benefits of SEO Video
[February 5, 2010] Want to sell more products? Of course you do. Adding search engine optimized video to your e-commerce site can raise both your Google ranking and your bottom line.
