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You are in: ECommerce-Guide > Solutions > Advertising and Marketing

ECommerce-Guide Essentials
eBiz FAQ
Everything you need to know to start your own successful e-business.

Selling on eBay
How to make money in the online marketplace.

PayPal Payments and More
What's new in secure payments for your online store.

Shopping Cart Software
Solutions to close, process and track your online sales.

ecommerce-guide solutions

Facebook Formalizes Updated Privacy Policy
[November 19, 2009] The social networking company uses clearer, more accessible language to explain its privacy guidelines.

Zatista Offers Online Venue to Sell Original Artwork
[November 18, 2009] Zatista, a new site for selling original artwork, offers lots of incentives for buyer and flat commissions for artists.

Twitter Sounds Retreat On Retweets
[November 13, 2009] Unexpected problems plaguing Twitter’s native retweeting feature caused the social networking site to pull it for re-tooling.

Twitter Retweets Itself. Will You Benefit?
[November 12, 2009] The micro-blogging site finally builds its own way to retweet messages. Let the controversy begin.

Defining eBay, Auction and Classified Ad Acronyms
[November 11, 2009] Using abbreviations on eBay and in classified ads let sellers say more about items without exceeding title length requirements. We explain what many of these abbreviations mean.

A Beginner’s Guide to Twitter Terms
[November 10, 2009] Ready to add Twitter to your marketing arsenal but don’t know your hashtag from your retweet? With this list of terms and definitions, you’ll be ready to extol your site’s virtues in 140 characters or less.

What Black Friday and Cyber Monday Mean to Your Business
[November 9, 2009] We look at the facts and the stats to see if these two popular e-commerce dates in November are really profitable trends for small online retailers or just plain hype.

Add Print Coupons to Your E-commerce Site for Free
[November 6, 2009] OneMinuteCoupon is just one of four free Web tools we feature this week. We also take a look at FiltrBox, Domain Typos Generator and TrendWatching to see how they can make your work life a bit easier.

Will Google Friend Connect Upgrade Make You Money?
[November 5, 2009] The social networking site now lets Web site owners personalize content, use community-building tools and place targeted AdSense ads.

SocialTwist Offers Social Holiday Referral Rewards
[November 4, 2009] SocialTwist’s widget lets online retailers combine social media and quality word-of-mouth marketing with a rewards plan to further encourage shoppers to spread the word about your products.

The Top Five E-mail Mistakes to Avoid
[November 3, 2009] No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.

Time-Saving Web Tools and Resources for Your Business
[November 2, 2009] Who couldn’t use a few free tools to make their business run a bit smoother? These four Web sites can help you save time, and maybe even a bit of sanity. Check ‘em out.

Probe Causes Facebook to Revamp Privacy Policies
[October 30, 2009] A Canadian inquiry leads the social-networking company to clarify how it handles its customers’ personal information, and to seek their input before finalizing new guidelines.

Google and Microsoft Land Search Deals With Twitter
[October 22, 2009] E-tailers who use Twitter to market their business could see a boost in SEO, now that both Google and Microsoft plan to catalog tweets in their search results.

Social Media Helps Track Counterfeit Products
[October 15, 2009] Social networking sites are a great source for intelligence in the fight against counterfeit items — especially when products first launch. The Kindle DX is a prime example.

Basic SEO Tips for Ecommerce
[October 13, 2009] Adding SEO to your marketing strategy will help drive potential customers to your site. Jim Martin walks you through the basic steps of search engine optimization.

SEO Marketing Tips: Optimize E-mail Campaigns
[October 12, 2009] SEO is a great compliment to e-mail marketing. Wendy Lowe from Campaigner offers tips to help you optimize your e-mail marketing campaigns for search engines.

Free Web Tools and Resources
[October 9, 2009] Marketing guru Andrew Lock finds the best that the Web has to offer. Check out these NiftyClicks to see what Apture, Fawnt, One-Time Offers and YouConvertIt can do for your business.

Free Twitter Tools to Tweak Your Tweets
[October 8, 2009] Tweeting your business? Make the most of your time and marketing efforts with these cool Twitter tools.

Spyware Scam Hits Facebook
[October 2, 2009] Hackers cracked the site's security captchas, leaving them free to create new accounts.

Facebook Expands Integration Options
[October 1, 2009] Facebook rolls out more tools to make it easier for Web site owners to integrate some of the social network’s capabilities into their own sites.

BrandConnect: Social Media Tools for Brand Awareness
[September 29, 2009] The BrandConnect Suit helps brand owners track, analyze and shout out to consumers and their followers on social media platforms.

Ecommerce Primer Part 2: Enhance Your Web Shop
[September 28, 2009] Once you have the e-commerce site basics covered and your Web site launched, it’s time to look at adding optional elements, like e-mail marketing and Web analytics, to your online retail site.

eBiz Profile: E.L.F. (Eyes, Lips, Face) Cosmetics
[September 23, 2009] Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.

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