NetApplications, a developer of Web-based applications that measure, monitor and market Web sites for the Small to Medium Enterprise (SME), yesterday announced its latest results on active search engine traffic statistics.
The results show that Microsoft and Yahoo continue to chase Google for market share. Google continues to climb, in particular, Google's Ad Sense which contributed 4.19 percent to its market dominance in April. Ad Sense contributed 3.55 percent to Google's overall market share in March.
"The search engine wars are definitely heating up as Google continues its aggressive campaign to increase market share and Yahoo and MSN launch new initiatives designed to attract new users and advertisers," noted Dan Shapero, Chief Operating Officer of NetApplications. "Google is the only company to increase its user-base over the last 60 days, at the direct expense of its competition, and investors have taken notice. The company's stock has risen considerably from $190 in February to $220 on May 1."
Below is the latest aggregate information from NetApplications' network on Search Engine referral visitor percentage.
| Top U.S. Search Engine Traffic referrals for April 2005 |
| | February | March | April |
| Google | 43.06% | 44.51% | 45.85% |
| Yahoo! Websites | 17.02% | 16.98% | 15.35% |
| MSN | 11.52% | 10.86% | 10.86% |
| AOL | 3.27% | 3.21% | 3.00% |
| Dogpile | 0.85% | 0.83% | 0.77% |
| Ask Jeeves | 0.91% | 0.88% | 0.86% |
| Alta Vista | 0.47% | 0.46% | 0.41% |
HitsLink is Net Applications' flagship product providing advanced website statistics and analysis for webmasters and eMarketers alike. The data has been collected from over 40,000 Hitslink.com-monitored global Web sites.
More information is available at www.HitsLink.com.
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