Seven Tips for Increasing Sales, Reducing Turn-Over

1. Remind Customers about What They Already Want: Send a monthly e-mail of their 'abandoned products' and introduce cross-sell items, as well as use their shopping car as a default wish list.

2. Spread the Love: Thank customers for spreading the word with a 'your friend has received your e-mail' note. Personalize the experience for the customer and introduce a new offer.

3. Mix and Match with Precision: Use the 'thank you for your order' confirmation e-mail as a cross-selling vehicle. If 60 percent of the people who have bought X sweater have also purchased Y scarf, send an advertisement for the scarf to everyone who has bought the sweater.

4. Build Your Brand: Leverage the 'under the fold' portion of the e-mail. Educate customers about products by including a 'style guide,' or descriptions on how to use or accessorize.

5. Know Who Your High-Rollers Are: Identify segments that exhibit disproportionate buying power and start marketing to those groups immediately.

6. Never Say Never: Feature new and top-selling products, through 'null search results.' Just because a customer can't find a particular item on a company's Web site doesn't mean they aren't interested in that brand.

7. People are Only as Faithful as Their Options: Allow your customers to opt-down and select a lower frequency of e-mails instead of completely opting-out. Save the cost of marketing to recoup lost subscribers.

Six User-Generated Marketing Tactics in Six Minutes