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Misunderstood Products and How to Sell Them
By Andrew Lock
February 1, 2010

How do you market a product of service that's routinely misunderstood by your target customer? In his latest episode of Help! My Business Sucks! Andrew Lock shows you how to conquer that challenge. He also looks at how find a supplier and the wonders of scarcity marketing, plus more tips to help you "get more done and have more fun."

How do you promote a product or service that's commonly misunderstood by your audience? It's a challenge, but it's possible — just listen to the advice I give in this week's episode.

Read the complete online marketing tips article

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