You know that marketing on Facebook, Twitter, LinkedIn and other social networking sites can drive a lot of traffic to your ecommerce Web site. But how can one person handle it all? Social media management tools can help, and SmallBusinessComputing.com has the lowdown on what they are and why you should care.
What is Social Media Management?
As described in the article, What is Social Networking, and Why Should You Care, Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
Social media management solutions can help you manage outbound and incoming online interactions -- along with other small business marketing activities -- in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places theyre taking place -- blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
They also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
Build an Always-On Video Culture with Any-to-Any Videoconferencing Beyond the traditional uses for executive meetings and to reduce travel costs, videoconferencing is now at the heart of a new collaborative culture...
The Top 4 Midmarket Challenges and How Collaboration Can Help In order to meet some of the key challenges facing the midmarket today head-on, the midmarket is no longer putting off investing in technology. A...
Modern, High-Velocity Application Delivery Today's organizations are challenged to be the first to market with 'The Next Big Thing'. They must innovate with new and unique services to...
Enterprise Identity by BlackBerry Cloud applications have proven to have their own set of evolving challenges, including parameters for auditing, partner management, combating the...