You know that marketing on Facebook, Twitter, LinkedIn and other social networking sites can drive a lot of traffic to your ecommerce Web site. But how can one person handle it all? Social media management tools can help, and SmallBusinessComputing.com has the lowdown on what they are and why you should care.
What is Social Media Management?
As described in the article, What is Social Networking, and Why Should You Care, Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
Social media management solutions can help you manage outbound and incoming online interactions -- along with other small business marketing activities -- in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places theyre taking place -- blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
They also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
|Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!|
Live Chat Comparison: A Goal-driven Approach to Chat Vendor Selection Selecting a live chat vendor can feel like evaluating dizzying lists of features -- each feature-set will help achieve a goal. But the challenge is...
Putting Mobile First: Best Practices of Mobile Technology Leaders Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the...
Enterprise Identity by BlackBerry Cloud applications have proven to have their own set of evolving challenges, including parameters for auditing, partner management, combating the...
Intelligent Compliance: Establishing Trust in the Datacenter With the average cost of a data breach reaching $3.5 million, the pressure is intense to maintain the security and compliance of your data center....