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Ecommerce Marketing Tips: Writing Better Copy
By Andrew Lock

March 15, 2010


Writing good product copy is an essential part of a successful ecommerce shop. But if writing's not your thing, check out one of the many marketing tips and resources from Andrew Lock. SmallBusinessComputing.com's got more.


If you don’t have a flair for writing compelling marketing copy (or even if you do), then you'll love Andrew Lock's latest free Web tool. In addition to a mini-rant on the TSA, Andrew shares more marketing solutions and real-world examples that you can incorporate into your small business marketing strategy.


The TSA is in trouble, at least I think so. It needs serious good PR because the public image of the organization is very poor; at least that’s been my observation. Not that the situation in England is any better – it’s not, but most of my travel is now within the USA. Young Mikey, an 8 year-old school kid keeps getting frisked at airports because he shares the same name as a terrorist! The fact that the TSA can’t tell the difference between an 8 year old kid and a terrorist is extremely worrying, don’t you think?

This week’s “Ask Andrew” question relates to productivity. See if you can adapt the lesson to your business.

Read the complete small business marketing article

Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!

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