Ecommerce Marketing: A Secret Weapon for eBay Sellers

Maverick marketer and eBay expert Andrew Lock shares his favorite eBay marketing tool. Plus, time-saving tips and a CRM program to boost your business.

Here's another great episode of Help! My Business Sucks, where you find all kinds of marketing tips that let you -- as host Andrew Lock likes to say -- "get more done and have more fun."

If you struggle with figuring out the best items to sell, when to start an auction, how long to let it run and other arcane decisions required to sell on eBay, Andrew Lock has an online resource that will be the answer to your prayers.

Plus, you don’t want to miss the interview with Clate Mask, CEO if InfusionSoft, as he explains the benefits to automating customer follow-up. And if you're pressed for time (and who isn’t), you'll appreciate the productivity tips from Dave Crenshow.

I needed to buy some fireworks for a show that I produce, and I tried to find the company that I bought the fireworks from the last time – without success. I ended up buying them from another company. Lots of lessons here, but what do you think the company should have done to avoid losing my business? Let me know in the comments below.

Dave Crenshaw from is a new regular guest on the show, and I know you’ll enjoy his superb, quick tips to help you get more time. Let me know if you enjoy it.

The resource of the week is from HammerTap. It offers a research tool that unquestionably gives you an unfair advantage when selling on eBay. I’ve been using it for years and I absolutely love it.

My guest is Clate Mask, CEO of Infusionsoft, the premier CRM system, which I use in my business. I ask Clate about the ups and downs of running a technology company, and he provides some useful insights for your small business.

Finally, the big marketing lesson is from Honda. I was in a Honda dealer recently, helping Luci to choose a new car, and I noticed the Honda marketing brochures. Can you guess what Honda does to make their marketing unique for each vehicle? I’ll show you, and then let you know how you can apply that marketing lesson for your business.

As usual, let me know your opinion about the topics covered in the show this week -- leave your comment below, it’s really easy to do.

You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essentials series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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