If you are creative and artistic you may want to produce your own logo, rather than use a graphic design firm. Be mindful of the audience you want to attract - cotton candy colors may be effective for a children''s clothing store but not for a construction company.

Create a few options and get input from friends or associates. You can even incorporate a fun, traffic-building survey on your site by displaying a few different logo choices and allowing your visitors to vote on the design they like best. The winning results will be a good indication of what holds the most appeal for the public.

If you opt to utilize the skills of a professional, try web-based The Logo Factory.com. By creating all your corporate artwork needs online, you can be part of the design process every step of the way. Their services also include web design, illustrations, stationery and printing.

Once you have decided on the perfect logo for your ecommerce business, maintain consistency by using the graphic on all your printed material - stationery, business cards, packaging, etc. - as well as prominent (but not overwhelming) placement on your site. If your logo is especially cool, you may want to have promotional items, such as hats and shirts, created as well.

To learn more about the graphic design process, read this article: The Art of Logo