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Designing Your E-Commerce Site for Service
September 15, 1999

An e-business stands and falls on its ability to fully service your customer, and to provide you with a cost-effective, reliable and responsive channel for your product or service.

In our previous article, we outlined many of the business-level issues in setting up and running an e-business. In this article, we''re going to drill down and take a look at the components of a working e-business system.

Let''s look at the four main venues in which your e-business will take place.

• The customer''s view - visuals, navigation, content
• The stockroom - catalogs, product information, inventory/resource management
• The back office - payment, customer service, query tracking, order management and delivery
• The boardroom - measuring, planning and managing your business

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