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Article Published On 19-Jan-12
Tips for small business ecommerce owners to improve service and entice customers–even the unhappy ones–to deal with you again.
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Article Published On 23-Nov-11
The VeriShow platform is an affordable way for small business ecommerce site owners to provide live support to Facebook customers.
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Article Published On 20-Jul-11
A well-designed product page is critical to an online merchant's bottom line. Here's a guide to creating a revenue-boosting product page on your site.
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Article Published On 17-Nov-10
After you determine why customers abandon carts on your site you can adjust your cart page to maximize transactions. We get you started with four tips to lower cart abandonment rates.
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Article Published On 08-Sep-10
A well-written Frequently Asked Questions page is a useful customer service tool. These 10 tips will help you build a relevant FAQ for customers who prefer 'self-service' support.
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Article Published On 17-Aug-10
Our Web design diva explains how to increase trust in your business so that your customers feel safe shopping on your small business website.
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Article Published On 09-Jun-10
A customer loyalty rewards program can help your small business ecommerce site acquire and retain loyal customers. We offer tips and advice to get you started with a rewards program of your own.
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Article Published On 19-May-10
Managing a small ecommerce business is time consuming, but dedicating time to provide customer support is crucial. We outline different communication methods for providing customer support.
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Article Published On 14-Apr-10
Your 'About Me' page is an opportunity to inspire trust in your customers. We offer tips on how to write excellent ecommerce content for your ‘About Me’ page.
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Article Published On 31-Mar-10
From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running onlin...
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Article Published On 24-Mar-10
SeeWhy has launched Conversion Manager, an automated Web analytics service that can optimize an ecommerce retailer’s conversion rates by remarketing with e-mail and social media.
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Article Published On 05-Mar-10
In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
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Article Published On 03-Mar-10
From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
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Article Published On 26-Feb-10
Helen Bradley looks at — and shows you how to avoid — five small business Web design mistakes that are guaranteed to turn customers away.
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Article Published On 23-Feb-10
Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
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Article Published On 04-Feb-10
It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
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Article Published On 03-Feb-10
Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
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Article Published On 25-Jan-10
This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
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Article Published On 21-Dec-09
From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
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Article Published On 17-Dec-09
IMshopping offers eBay sellers human-powered assistance to answer your buyer’s burning questions.
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Article Published On 10-Dec-09
Kampyle’s feedback-analytics service helps e-tailers find out why customers abandon carts and leave their Web site.
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Article Published On 02-Dec-09
SeeWhy Founder, Charles Nicholls, explains how e-commerce businesses can use social media sites as more than just cheap broadcast channels.
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Article Published On 30-Nov-09
The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it won’t break a small biz budget.
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Article Published On 03-Nov-09
No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
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Article Published On 23-Sep-09
Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.
