Tips for small business ecommerce owners to improve service and entice customerseven the unhappy onesto deal with you again.
Customer Relations Section Index
The VeriShow platform is an affordable way for small business ecommerce site owners to provide live support to Facebook customers.
A well-designed product page is critical to an online merchant's bottom line. Here's a guide to creating a revenue-boosting product page on your site.
After you determine why customers abandon carts on your site you can adjust your cart page to maximize transactions. We get you started with four tips to lower cart abandonment rates.
A well-written Frequently Asked Questions page is a useful customer service tool. These 10 tips will help you build a relevant FAQ for customers who prefer 'self-service' support.
Our Web design diva explains how to increase trust in your business so that your customers feel safe shopping on your small business website.
A customer loyalty rewards program can help your small business ecommerce site acquire and retain loyal customers. We offer tips and advice to get you started with a rewards program of your own.
Managing a small ecommerce business is time consuming, but dedicating time to provide customer support is crucial. We outline different communication methods for providing customer support.
Your 'About Me' page is an opportunity to inspire trust in your customers. We offer tips on how to write excellent ecommerce content for your About Me page.
From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running onlin...
SeeWhy has launched Conversion Manager, an automated Web analytics service that can optimize an ecommerce retailers conversion rates by remarketing with e-mail and social media.
In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Helen Bradley looks at and shows you how to avoid five small business Web design mistakes that are guaranteed to turn customers away.
Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
From e-mail marketing lingo to templates and open rates, this buyers guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
IMshopping offers eBay sellers human-powered assistance to answer your buyers burning questions.
Kampyles feedback-analytics service helps e-tailers find out why customers abandon carts and leave their Web site.
SeeWhy Founder, Charles Nicholls, explains how e-commerce businesses can use social media sites as more than just cheap broadcast channels.
The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it wont break a small biz budget.
No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.
A Custom Technology Profile: Leverage Cloud-Based Contact Center Technologies to Deliver Great Customer Experiences Only 39% of companies deliver a good customer experience. Delivering optimal customer experience has quantifiable business value. But delivering...
How to Use TCO to Build a Business Case for Unified Communications Historically, IT investments were made simply in the interest of increasing competitiveness and with little insight into the hard, fact-based...
File Transfer in the Age of Cloud Services Mobility, and Increased Data Regulations Companies must routinely transfer files and share data to run their business, work with partners, and speed operations. However, many find the...
Stop Phishing: A Guide to Protecting Your Web Site Against Phishing Scams Phishing scams are a serious problem around the world. The number of attacks -- and their level of sophistication -- has skyrocketed in recent...