Customer Relations Section Index

How to Get Even Seething Mad Customers to Like You
Tips for small business ecommerce owners to improve service and entice customers–even the unhappy ones–to deal with you again.
VeriShow Gives Facebook Customer Service Chat Capability
The VeriShow platform is an affordable way for small business ecommerce site owners to provide live support to Facebook customers.
Ecommerce Website Design Tips: The Product Page
A well-designed product page is critical to an online merchant's bottom line. Here's a guide to creating a revenue-boosting product page on your site.
Cart Abandonment Explained and 4 Tips to Prevent It
After you determine why customers abandon carts on your site you can adjust your cart page to maximize transactions. We get you started with four tips to lower cart abandonment rates.
10 Tips for Writing an Ecommerce Website FAQ
A well-written Frequently Asked Questions page is a useful customer service tool. These 10 tips will help you build a relevant FAQ for customers who prefer 'self-service' support.
7 Ways to Help Customers Trust Your Ecommerce Website
Our Web design diva explains how to increase trust in your business so that your customers feel safe shopping on your small business website.
Reward Ecommerce Customers with Loyalty Programs
A customer loyalty rewards program can help your small business ecommerce site acquire and retain loyal customers. We offer tips and advice to get you started with a rewards program of your own.
Customer Service Options for Small Web Shops
Managing a small ecommerce business is time consuming, but dedicating time to provide customer support is crucial. We outline different communication methods for providing customer support.
Ecommerce Design: Writing an About Me' Page
Your 'About Me' page is an opportunity to inspire trust in your customers. We offer tips on how to write excellent ecommerce content for your ‘About Me’ page.
Contests as Ecommerce Marketing Tools
From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running onlin...
SeeWhy Adds Social Media Remarketing Tool
SeeWhy has launched Conversion Manager, an automated Web analytics service that can optimize an ecommerce retailer’s conversion rates by remarketing with e-mail and social media.
A Guide to Small Business Marketing
In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
The Positive Side of Negative Product Reviews
From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Ecommerce Design: 5 Common Mistakes
Helen Bradley looks at — and shows you how to avoid — five small business Web design mistakes that are guaranteed to turn customers away.
How to Make an E-mail Newsletter in Publisher
Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
Social Media Marketing: Age Really Matters
It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
How to Twitter for E-commerce Success
Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
An E-Comm Buyers' Guide to Choosing Trustmarks
This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
How to Find an E-Mail Marketing Service Provider
From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
Ebay Watch: New IMshopping Widget for Sellers
IMshopping offers eBay sellers human-powered assistance to answer your buyer’s burning questions.
Why Do Customers Leave? Get Answers with Feedback Analytics
Kampyle’s feedback-analytics service helps e-tailers find out why customers abandon carts and leave their Web site.
How to Use Social Networks to Engage Consumers
SeeWhy Founder, Charles Nicholls, explains how e-commerce businesses can use social media sites as more than just cheap broadcast channels.
BoldChat Basic Offers Pro Chat for Small Businesses
The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it won’t break a small biz budget.
The Top Five E-mail Mistakes to Avoid
No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
eBiz Profile: E.L.F. (Eyes, Lips, Face) Cosmetics
Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.

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