Tips for small business ecommerce owners to improve service and entice customerseven the unhappy onesto deal with you again.
Customer Relations Section Index
The VeriShow platform is an affordable way for small business ecommerce site owners to provide live support to Facebook customers.
A well-designed product page is critical to an online merchant's bottom line. Here's a guide to creating a revenue-boosting product page on your site.
After you determine why customers abandon carts on your site you can adjust your cart page to maximize transactions. We get you started with four tips to lower cart abandonment rates.
A well-written Frequently Asked Questions page is a useful customer service tool. These 10 tips will help you build a relevant FAQ for customers who prefer 'self-service' support.
Our Web design diva explains how to increase trust in your business so that your customers feel safe shopping on your small business website.
A customer loyalty rewards program can help your small business ecommerce site acquire and retain loyal customers. We offer tips and advice to get you started with a rewards program of your own.
Managing a small ecommerce business is time consuming, but dedicating time to provide customer support is crucial. We outline different communication methods for providing customer support.
Your 'About Me' page is an opportunity to inspire trust in your customers. We offer tips on how to write excellent ecommerce content for your About Me page.
From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running onlin...
SeeWhy has launched Conversion Manager, an automated Web analytics service that can optimize an ecommerce retailers conversion rates by remarketing with e-mail and social media.
In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Helen Bradley looks at and shows you how to avoid five small business Web design mistakes that are guaranteed to turn customers away.
Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
From e-mail marketing lingo to templates and open rates, this buyers guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
IMshopping offers eBay sellers human-powered assistance to answer your buyers burning questions.
Kampyles feedback-analytics service helps e-tailers find out why customers abandon carts and leave their Web site.
SeeWhy Founder, Charles Nicholls, explains how e-commerce businesses can use social media sites as more than just cheap broadcast channels.
The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it wont break a small biz budget.
No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.
Gaining the Competitive Edge How VoIP and SIP Trunking are Changing the Communications Landscape Voice over Internet Protocol (VoIP) technologies emerged in the mid-1990s and have since significantly impacted both enterprise and carrier...
Get Ready for a New Wave of Video-Enabled Applications Driven by emerging technology, cloud delivery and devices such as tablets, video collaboration and communication is becoming more pervasive. Once,...
Nine Steps to Smart Security for Small Businesses Data breaches are bad for business, so every enterprise needs security. With growing demands from customers and regulators for security, now is a...
The Enemy Within: Managing Insider Threats Long before Snowden, Manning, or Wikileaks, concerns over insider threats and data spillage were on every InfoSec team's radar. Whether deliberate...