Reward Ecommerce Customers with Loyalty Programs
[June 9, 2010] A customer loyalty rewards program can help your small business ecommerce site acquire and retain loyal customers. We offer tips and advice to get you started with a rewards program of your own.
Customer Service Options for Small Web Shops
[May 19, 2010] Managing a small ecommerce business is time consuming, but dedicating time to provide customer support is crucial. We outline different communication methods for providing customer support.
Ecommerce Design: Writing an ‘About Me’ Page
[April 14, 2010] Your 'About Me' page is an opportunity to inspire trust in your customers. We offer tips on how to write excellent ecommerce content for your ‘About Me’ page.
Contests as Ecommerce Marketing Tools
[March 31, 2010] From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running online contests.
SeeWhy Adds Social Media Remarketing Tool
[March 24, 2010] SeeWhy has launched Conversion Manager, an automated Web analytics service that can optimize an ecommerce retailer’s conversion rates by remarketing with e-mail and social media.
A Guide to Small Business Marketing
[March 5, 2010] In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
The Positive Side of Negative Product Reviews
[March 3, 2010] From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Ecommerce Design: 5 Common Mistakes
[February 26, 2010] Helen Bradley looks at — and shows you how to avoid — five small business Web design mistakes that are guaranteed to turn customers away.
How to Make an E-mail Newsletter in Publisher
[February 23, 2010] Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
Social Media Marketing: Age Really Matters
[February 4, 2010] It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
How to Twitter for E-commerce Success
[February 3, 2010] Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
An E-Comm Buyers’ Guide to Choosing Trustmarks
[January 25, 2010] This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
How to Find an E-Mail Marketing Service Provider
[December 21, 2009] From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
How to Use Social Networks to Engage Consumers
[December 2, 2009] SeeWhy Founder, Charles Nicholls, explains how e-commerce businesses can use social media sites as more than just cheap broadcast channels.
BoldChat Basic Offers Pro Chat for Small Businesses
[November 30, 2009] The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it won’t break a small biz budget.
The Top Five E-mail Mistakes to Avoid
[November 3, 2009] No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
eBiz Profile: E.L.F. (Eyes, Lips, Face) Cosmetics
[September 23, 2009] Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.
Improve your Rep with RatePoint Reviews
[July 30, 2009] RatePoint’s online reputation management services can help boost your business rep with customer reviews. The company recently added product reviews to its platform—for less than $20 a month.
Small Biz Tips: How to Start E-mail Marketing
[April 13, 2009] It’s not rocket science, and it can reap big rewards for a small effort. One expert offers tips on how to kick off an e-mail marketing campaign to boost your bottom line.
Expert Tips for a Tweeting Business
[March 18, 2009] Blogger, social-media strategy consultant and sought-after corporate speaker
B.L. Ochman talks about how to avoid common business Twitter mistakes.
Insider Tips for Using Google Website Optimizer
[January 13, 2009] You don't have to guess — or pay — to find out what design elements will boost conversions at your e-commerce site when you use Google Website Optimizer.
Free Tools: AdWords Analytics, Customer Review App
[January 8, 2009] If you've got a bit of a holiday hangover from the hectic fourth-quarter — or worse, from a slow one — two free e-commerce services can help. The first is a Google AdWords analytics app, the second leverages customer reviews.
