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Pop Quiz
By Robyn Greenspan
February 9, 2001

Adding interactive games can be great traffic-builders with their ability to incite visitor participation while creating stickiness. If you are considering enacting some sort of gaming forum on your site, you should determine what would be most effective to suit your audience.

If your site''s targeted market falls into some particular "niche" group -- movie buffs, automobile enthusiasts, sports fans -- you may want to consider some type of "thinking" game, such as a quiz. This entertainment feature can be fun for the participants as they test their knowledge of specific subjects and strive for high scores.

Adding a quiz to your site can be accomplished without any programming skill by using Quiz Builder.This free product will allow you to deploy your quiz in minutes -- less time than it will take you to devise the list of questions and corresponding answers.

This custom-designed multiple-choice quiz can be hosted on your own Web site or on QuizBox, the creator of the QuizBuilder. You simply choose from a list of topic categories -- among them are Business & Finance, Games, Health, Music, and Seniors -- then you give your quiz a title and enter the questions and multiple-choice answers. When you select the option of adding the quiz to your own site, the necessary code is generated for your HTML page.

Editing and customization features are many, allowing for changes at any time. A wide variety of colors, fonts, and type sizes let you create a quiz that matches the design of your existing Web site. The "tell-a-friend" option permits for viral marketing. Additionally, if you consent to have your quiz listed in the QuizBox directory, there is potential for driving traffic back to your site.

This fun and participatory tool can inspire visitors to stick around your site longer, hopefully leading to increased sales. By creating new quizzes on a regular basis and promoting them as a site feature, visitors are more likely to bookmark your pages.

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