The Top Five E-mail Mistakes to Avoid
[November 3, 2009] No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
eBiz Profile: E.L.F. (Eyes, Lips, Face) Cosmetics
[September 23, 2009] Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.
Improve your Rep with RatePoint Reviews
[July 30, 2009] RatePoints online reputation management services can help boost your business rep with customer reviews. The company recently added product reviews to its platformfor less than $20 a month.
Small Biz Tips: How to Start E-mail Marketing
[April 13, 2009] Its not rocket science, and it can reap big rewards for a small effort. One expert offers tips on how to kick off an e-mail marketing campaign to boost your bottom line.
Expert Tips for a Tweeting Business
[March 18, 2009] Blogger, social-media strategy consultant and sought-after corporate speaker
B.L. Ochman talks about how to avoid common business Twitter mistakes.
Insider Tips for Using Google Website Optimizer
[January 13, 2009] You don't have to guess or pay to find out what design elements will boost conversions at your e-commerce site when you use Google Website Optimizer.
Free Tools: AdWords Analytics, Customer Review App
[January 8, 2009] If you've got a bit of a holiday hangover from the hectic fourth-quarter or worse, from a slow one two free e-commerce services can help. The first is a Google AdWords analytics app, the second leverages customer reviews.
Free Shipping: Facts, Trade-offs and Alternatives
[December 22, 2008] Regardless of what shipping strategy you adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses. We provide tips for alternatives to free shipping.
Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.
Study Cites Flaws in E-tail Experience
[September 19, 2008] New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Shipping Tips and Free Tools for E-tailers
[September 8, 2008] In e-commerce, closing the deal is only half of the job you've got to deliver. We offer tips and free tools for making sure your e-business is ship-shape.
Ten Web Shop Prep Tips for the Holidays
[August 28, 2008] It's time to spruce up your site for the holiday season, so here's a 10-task checklist to get you ready.
International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSAs international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
eBay Watch: iPhone Sales, Listing and ProStores Updates
[June 18, 2008] EBay bans Apple iPhone 3G pre-sales, more flexibility for multiple
quantity listings and new PixelMill ProStores templates launched. Plus, we
highlight a new shipping service for sellers, and offer shipping news and
surveys.
Boston Bodyworker Trains Customers to Book Themselves
[June 2, 2008] By using TimeTrade's online, self-serve appointment-scheduling service, this company saves time, money and increases customer satisfaction. A great fit for service-oriented e-tailers.
New Service Promises to Restore Seller Reputations
[May 21, 2008] On the heels of eBay's divisive feedback changes, we test out a new Web-based service designed to help
sellers reclaim their reputation when a dispute arises.
Tealeaf Offers Insight to Buyer Behavior
[May 6, 2008] A new service by Tealeaf lets you analyze customer behavior across multiple sessions to address site issues that affect your bottom line.
Setting Up Shop: A Checklist for New E-tailers
[March 20, 2008] What every prospective e-commerce business owner needs to think about before selling online, including
tips and advice from experts who have been there and done that.
Targeted E-Mail Marketing with CampaignerPro
[March 18, 2008] Case Study: CampaignerPro offers dynamic personalization for e-mail marketing in 2.0 Workflows and boosts click-throughs.