A Guide to Small Business Marketing
[March 5, 2010] In this do-it-yourself guide, we look at five types of marketing strategies that any frugal ecommerce owner can use to grow a business.
The Positive Side of Negative Product Reviews
[March 3, 2010] From educating customers to making more informed purchase decisions to guiding your own product development; negative product reviews aren't really all that negative.
Ecommerce Design: 5 Common Mistakes
[February 26, 2010] Helen Bradley looks at — and shows you how to avoid — five small business Web design mistakes that are guaranteed to turn customers away.
How to Make an E-mail Newsletter in Publisher
[February 23, 2010] Helen Bradley shows how to save money on your e-commerce marketing by making your own newsletter in Microsoft Publisher 2003.
Social Media Marketing: Age Really Matters
[February 4, 2010] It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
How to Twitter for E-commerce Success
[February 3, 2010] Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
An E-Comm Buyers’ Guide to Choosing Trustmarks
[January 25, 2010] This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
How to Find an E-Mail Marketing Service Provider
[December 21, 2009] From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
How to Use Social Networks to Engage Consumers
[December 2, 2009] SeeWhy Founder, Charles Nicholls, explains how e-commerce businesses can use social media sites as more than just cheap broadcast channels.
BoldChat Basic Offers Pro Chat for Small Businesses
[November 30, 2009] The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it won’t break a small biz budget.
The Top Five E-mail Mistakes to Avoid
[November 3, 2009] No one wants to lose business, especially in this economy, but careless e-mail processes practically guarantee lost revenue. Helen Bradley shows you how to avoid the five most common e-mail mistakes.
eBiz Profile: E.L.F. (Eyes, Lips, Face) Cosmetics
[September 23, 2009] Stiff competition from big cosmetics brands forced E.L.F. to launch its own e-commerce business before pushing its product to retail stores. It turned out to be a profitable decision.
Improve your Rep with RatePoint Reviews
[July 30, 2009] RatePoint’s online reputation management services can help boost your business rep with customer reviews. The company recently added product reviews to its platform—for less than $20 a month.
Small Biz Tips: How to Start E-mail Marketing
[April 13, 2009] It’s not rocket science, and it can reap big rewards for a small effort. One expert offers tips on how to kick off an e-mail marketing campaign to boost your bottom line.
Expert Tips for a Tweeting Business
[March 18, 2009] Blogger, social-media strategy consultant and sought-after corporate speaker
B.L. Ochman talks about how to avoid common business Twitter mistakes.
Insider Tips for Using Google Website Optimizer
[January 13, 2009] You don't have to guess — or pay — to find out what design elements will boost conversions at your e-commerce site when you use Google Website Optimizer.
Free Tools: AdWords Analytics, Customer Review App
[January 8, 2009] If you've got a bit of a holiday hangover from the hectic fourth-quarter — or worse, from a slow one — two free e-commerce services can help. The first is a Google AdWords analytics app, the second leverages customer reviews.
Free Shipping: Facts, Trade-offs and Alternatives
[December 22, 2008] Regardless of what shipping strategy you adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses. We provide tips for alternatives to free shipping.
Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.
Study Cites Flaws in E-tail Experience
[September 19, 2008] New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Shipping Tips and Free Tools for E-tailers
[September 8, 2008] In e-commerce, closing the deal is only half of the job — you've got to deliver. We offer tips and free tools for making sure your e-business is ship-shape.
