 |
|
 |
|
 |
 |
||
|
|
|
|
|
|
||
www.ecommerce-guide.com/solutions/secure_pay/article.php/345671
By Alexis Gutzman April 21, 2000 Why Do Consumers Have All the Power? The obvious question to ask at this point - if you''re not a merchant, of if you''re a merchant, and you never bothered to read your lengthy merchant agreement - is why it matters that customers instigate chargebacks so often? Shouldn''t merchants just be able to prove that the goods were delivered, even if customers forget about it, or don''t recognize the merchant''s name? In theory, yes. However, that 60 days or so timeframe that elapses between the customer initiating a chargeback and actually seeing the credit on his bill (referred to as the investigation by the merchant bank) is usually little more than the length of time it takes the merchant bank to notify the merchant that it''s out the full amount that''s being contested. The reason that the investigation (unless the card is physically swiped at a register and is not later reported as stolen) is usually just pro forma is that consumer protection laws give consumers all the power. In most other countries, consumers have to go to much greater lengths to prove that they were the victims of fraud, and the merchants have a fighting chance to contest a chargeback.
Big Bad Corporate America
What Can Merchants Do?
Rather than taking aim at the credit card networks that are bound by the laws, merchants should be taking action to see the laws modified so that all power does not lie with the consumers. I''m not talking about repealing consumer protection laws, but perhaps reviewing the laws with an eye to an appeal process for the merchant might be a good start. |
| Go to page: Prev 1 2 3 Next |
|
|
Legal Notices, Licensing, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers | Freelance Jobs 
