TRUSTe Offers Privacy Services for Small Businesses
[October 19, 2009] TRUSTe offers a new service to help small online businesses get a professional privacy policy in place and secure Web sites to boost consumer confidence.
PCI Security: Small E-tailers Face Large Fines if Hacked
[September 1, 2009] Tough PCI reglations go into effect on October 1, but off-site credit card processing can help ease the pain of compliance. Here's what you need to know.
Facebook Tips: How to Use the New Business Page Layout
[March 25, 2009] ECommerce-Guide.com takes an in-depth look at recent changes made to Facebook Business Pages. Plus, we offer tips on how to use new features, such as status updates and Wall feeds to
better connect with your Facebook fans.
How to Use Twitter as an Online Marketing Tool
[March 17, 2009] Like blogs, Twitter offers you a
new way to market products, promote sales and boost revenue — if you Tweet right,
that is.
Open Source E-Commerce: Survey Rates the Best in OSC
[February 26, 2009] This year the upstart New osCommerce Project was crowned Best Open Source Commerce program by respondents in Kerry Watson's Second Annual Open Source Commerce survey.
ChoiceBot Personalizes Product Recommendations
[February 23, 2009] A new product-recommendation tool called ChoiceBot personalizes the online shopping experience for your customers by offering an interactive way for them to rank their choices on a sliding scale based on individual preferences.
Insider Tips for Using Google Website Optimizer
[January 13, 2009] You don't have to guess — or pay — to find out what design elements will boost conversions at your e-commerce site when you use Google Website Optimizer.
Google Analytics: Advance Segmentation Strategies
[December 11, 2008] Google Analytics guru Avinash Kaushik says interpreting aggregate data is a crime. He outlines how to take advantage of the new advanced segmentation feature to gain insight on your particular e-commerce business.
osCommerce is Dead: Long Live the NEW osCommerce Project
[November 25, 2008] After eight long years with no final product in sight and no visible development activity, a splinter group of osCommerce programmers has left the dormant project and officially formed a new osCommerce project.
Set Up Online Payment Processing in Four Steps
[November 13, 2008] FormSpring is a very easy way to accept online payments without the time and cost it takes to manage a full shopping cart application. Plus, you can use the service for contests and other online tasks requiring forms.
Can Iozzia Get the CRE Loaded Love Back?
[October 14, 2008] A series of significant policy changes — including charging for its open source e-commerce products — alienated the CRE Loaded community. Can re-instated founder Sal Iozzia put the company back on track?
GoDaddy.com and Microsoft Announce E-mail Progeny
[October 10, 2008] GoDaddy gives birth to e-mail with hosted Exchange, your choice of Outlook or Entourage plus mobile access – at a price individuals and small businesses can afford.
Yahoo Rolls Out Web Analytics
[October 9, 2008] Yahoo begins introducing its comprehensive analytics service, which provides real-time tracking of customer behavior.
Open Source: Noteworthy Newcomers PrestaShop, Ubercart
[September 23, 2008] While the Big Three of the old guard — osCommerce, Zen Cart, and CRE Loaded — continue to duke it out among themselves, new-generation open source e-commerce projects are nudging into center stage. Most noteworthy are Prestashop and Ubercart.
Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.
Web Analytics Primer: Five Metrics Demystified
[September 18, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.
Automated Licensing, Rights Management for Digital Artists
[September 11, 2008] If you sell digital content — artwork, photos, music, video — and want to simplify the licensing, distributing and payment processes, LicenseStream may be the answer.
Review: Avail Intelligence eMarketing Suite
[September 4, 2008] The modules of the suite collect and analyze customers' actions and determine the information and products that should be the most relevant at each phase of the selling cycle.
Testing Your Web Shop Performance for Peak Profits
[September 2, 2008] The dreaded error page is every e-tailers nightmare, especially when it means losing holiday sales. We outline AlertSite's services for testing the performance of your Web Shop, as well as load time of your AdWord landing pages.
